Edmonton Indy

Tuesday, July 15, 2008
The big race takes place next weekend (July 24 - 26). Yesterday, Rexall announced their Grand Marshall for this year's Edmonton Indy. Gene Simmons. Yes, that Gene Simmons. As in the guy with the tongue from KISS. And he's quite excited to be coming to the City of Champions:

"I AM INDY! This is who I am," said Gene Simmons. "From the top of my head to the bottom of my platformed bootheels. There is no greater thrill than to be within earshot of the fastest cars on Planet Earth. I look forward to seeing you all at the Citadel of Speed -- the Rexall Edmonton Indy."

Not really surprising when you realize that Simmons and his partner are responsible for the marketing/branding for the IndyCar series.

Apparently this is the first year for IndyCar racing in Edmonton and the only Indy race to take place in Canada this year (yay for us!). Rexall took over the race this year so there was a whole rebranding issue. It used to be the Edmotnon Grand Prix and I think it used to include F1/Champ cars that were involved in the race. Not that that means much to me...all the cars seem to look the same. Racing fans though are likely in for a treat.


tweetey30 said...

I finally added you to my sidebar and that sounds like fun. I have never seen a car race up close. Sounds very exciting.

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